HerbNJoy [Equity Retailer]
C10-0001048-LICHerbNJoy [Equity Retailer], legally known as Southern Erudite Ventures [Equity Retailer], holds an Adult-Use Retailer license located at 1891 Nirvana Ave, Suite 300 in Chula Vista, San Diego County This license was created on Jun 01, 2022, and is up for renewal on Jun 01, 2026. This is one of [number] of active retail licenses in San Diego County.
The license for HerbNJoy [Equity Retailer] is registered under the ownership of Jeff Linden, Michael O'Neill, and Rajan Dave.
Equity programs are designed to support individuals and businesses from communities disproportionately affected by cannabis prohibition. These programs often aim to provide funding, licensing assistance, and other resources to promote diverse representation in the cannabis industry. In most cases, equity programs are regionally run by city or county officials, and have a mixed record of actually providing remedial aid to those they claim to support. Buying from equity retailers is a small but vital step you can take to preserve the marginalized portions of California's cannabis culture.
Most Recent Updates
These licensing records were last updated on May 22, 2025, and are sourced from the California Department of Cannabis Control